Maa&Maew
Maa&Maew
Our Campaigns: Making Compassion Actionable
About This Project
At Maa & Maew, we believe that solving Thailand’s stray animal crisis requires more than good intentions. Compassion, while powerful, must be paired with concrete action to make a lasting difference. The truth is, millions of kind-hearted people across Thailand already care about stray animals—they feed them, they worry about them, and they wish they could do more. But most of them don’t have the tools, knowledge, or access to make their empathy count in meaningful ways.
That’s where we come in.
Our goal is to transform that willingness to help into simple, practical opportunities that anyone can be part of—whether you're a schoolchild learning about kindness, a monk caring for animals at a temple, a low-income pet owner struggling to afford sterilization, or a young adult scrolling Instagram.
We created three core campaigns, each designed to meet people where they are—physically, emotionally, and culturally. These initiatives are not only aligned with Buddhist values of compassion (metta) and good deeds (karma), but also deeply rooted in modern tools like QR codes, digital storytelling, and social media. Each one offers a pathway to real impact, no matter your background or income level.
Whether you choose to sponsor a stray, hang a poster at your local temple, or teach kids how to become pet heroes, your action becomes part of a larger movement—one that says: every life matters, every small act adds up, and every person can help.
This is not just about animals. It’s about building a Thailand where compassion is visible, practical, and shared by all.
Sponsor-a-Stray Campaign
This is our core initiative — a direct-action, low-barrier campaign that lets anyone sponsor the care of a stray animal with just a few taps on their phone. Whether it’s feeding, vaccinating, or sterilizing a stray, every small donation adds up to a life-changing difference.
By scanning a QR code or visiting our donation page, supporters can choose how much they give and what kind of impact they want to make. Donations are grouped into clear tiers that help people see where their money goes. Sponsors receive visual updates, thank-you notes, and even spotlights on social media — because we believe that generosity deserves recognition.
Donation Tiers:50 THB – Provides 3 meals for a stray dog or cat250 THB – Covers a full round of essential vaccinations500 THB – Pays for one sterilization to prevent future suffering1,000+ THB – Fully sponsors a stray’s food, health, and care for an entire monthThis campaign bridges offline empathy with online tools — helping people take meaningful action right from their phones, posters, or temple boards.